Bullet Points Guidelines

Using bullet points is a great way to give customers a rundown of what they can be expecting with your product. Below are a list of rules and recommendations to make sure your lists are as customer friendly as possible:

• Maximum 256 characters per bullet point, though this can vary by product category
• Start every bullet with a capital letter
• Recommended to have at least five bullet points
• Recommended to keep bullet points under 1,000 characters for ALL five bullet points (not per bullet)
• Recommended to include warranty information or included accessories as the last bullet point
• Write as sentence fragments and do not include ending punctuation
• Use numerals (“3” instead of “three”)
• Use semi-colons to separate phrases within a bullet
• If the item is a bundle or multipack, list what’s included and the size (if appropriate) of each item
• Highlight the top five benefits (not simply features) here and be as specific as possible
• Naturally include your keyword
• Speak to your product, not your company as a whole
• Do not include alternative shipping offers or links to other websites, including your branded website
• Do not include quotes, reviews or testimonials
• Same exclusions as Product Title Guidelines