Product Title Guidelines

Your product title should give sufficient detail for the customers to understand what you are selling before going to the product page. As a rule, put the most valuable information into your title while leaving all of the smaller details for your short and long description.

• Maximum of 80 characters, including spaces, though some categories may have a lower maximum count
• Recommended character count: 50-70
• Use numerals (“3” instead of “three”)
• Use capital letters for the first letter of each word, except for conjunctions, articles and certain prepositions
• Titles can abbreviate measurements like “cm” or “oz”
• Do not use JavaScript, HTML, and any other form of coding
• Do not use symbols for decorations
• Do not use promotional phrases like “free shipping”
• Do not include reviews, quotes, or testimonials
• Do not use subjective statements like “bestseller”